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George Strait, Eric Church, Metallica Among 2nd Annual ATLive Lineup

July 7, 2021/by Lorie Hollabaugh

AMB Sports and Entertainment (AMBSE) has announced the lineup for the second annual ATLive taking place Nov. 5-6 at Mercedes-Benz Stadium. Presented by Mercedes-EQ, the multi-day event will feature performances from iconic country and rock artists, including George Strait, Eric Church, and Caitlyn Smith on Friday night, and Metallica, Cage The Elephant, and Greta Van Fleet on Saturday night, with more to be announced soon.

ATLive also gives back through purpose-driven philanthropic initiatives that align with the organization’s core values. This year, AMBSE is partnering with Strait and his longstanding partners at the Military Warriors Support Foundation, as well as Metallica’s All Within My Hands nonprofit, to donate a portion of the proceeds from ATLive to providing housing for wounded veterans and feeding the hungry.

“We are thrilled to be bringing ATLive back with an incredible lineup of artists,” says Tim Zulawski, SVP and chief revenue officer, AMB Sports and Entertainment. “From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world and we are excited to create that same experience again while giving back to our communities and those in need.”

Tickets for each night will go on-sale Friday, July 16 at 9 a.m. CST. To learn more about the two-night event, click here.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.
Lorie Hollabaugh
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