To serve the growing demand for large-scale rehearsal spaces and production facilities, Elevation Studios is planning a campus of sound stages, offices, conference rooms, fabrication workshops, rehearsal studios, and creative spaces right outside the heart of Music City in Fairview, Tennessee.
Eric Elwell, the architect and driving force behind Elevation Studios, says “Artists are earning the majority of their revenue from concert touring. The cadence of these tours has broken away from album release cycles, as many musicians and creators put out new material constantly. Meanwhile, the design, complexity, and expense have dramatically increased.”
He continues, “You need time if you’re going to push the envelope of creativity. If your artist will be flying in a harness 100 feet in the air you need a place to work this out with safety protocols for the artist, their team, and, equally important, their fans… Elevation will be that testing ground. Creative visionaries pushing the boundaries of art and science need a creative sandbox.”
Elevation’s plan is to meet the burgeoning demand for a full-scale, private, geographically optimized production space. With multiple large-scale sound stages and a green campus, Elevation’s proximity to Nashville and its legions of skilled music professionals aims to support the rebirth of live events and the evolution of livestreaming.
“In my 20+ year history of touring with Beyoncé as well as other top entertainment clients, the execution of pre-tour rehearsals was one of the largest challenges we faced due to the limited availability of large-scale facilities,” says Alan K. Floyd, veteran tour manager. “Elevation Studios will provide the scale and needed support, all in a private retreat-like setting. This is a long-overdue solution to the creative needs of hundreds of touring artists.”