Cracker Barrel Old Country Store has launched its new Care It Forward initiative, ranging from in-store surprises for guests throughout the summer to a special musical content series featuring pairings of musical artists from diverse backgrounds, genres, and viewpoints.
Cracker Barrel has partnered with Grammy Award-winning musicians and songwriters Shane McAnally, Cece Winans, and Jennifer Nettles to share stories of how their careers benefitted from someone making an effort to #CareItForward, and to give these artists and songwriters the opportunity to do the same by mentoring up-and-coming musicians. Cracker Barrel has paired McAnally, Winans, and Nettles with artists Kylie Morgan, Tauren Wells, and a special guest, respectively, to help coach, mentor, and support them in the next steps of their careers after a year where nearly two-thirds of artists and creative workers reported being fully unemployed because of COVID-19.
“As we emerge from a season unlike any we’ve ever experienced as a country, it’s important to come together and demonstrate care – not only through conversations, but also through actions,” explains Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. “At Cracker Barrel, we believe inspiring care can start by simply inviting a diverse range of people to participate, and you will see that in action with the launch of our Care It Forward initiative.”
These artists will come together for engaging conversations touching on their struggles and triumphs in the music business. The first episode, featuring Winans and up-and-comer Wells, honors Black Music Appreciation Month and will be available Thursday, June 24, on Facebook, Instagram TV, and YouTube with additional content to be released throughout the summer.
Cracker Barrel guests, employees, and community members are invited to share their stories and inspire others by using #CareItForward on social media. To learn more about how Cracker Barrel is showing care, click here.