SoundExchange Ups Linda Bloss-Baum To VP, Government Relations & Public Affairs

SoundExchange, the leading provider of technology solutions for sound recordings and music publishing, has named Linda Bloss-Baum as Vice President, Government Relations and Public Affairs.

In this new role, Bloss-Baum will head up a revamped public affairs department with a focus on industry-shaping advocacy efforts in favor of the fair treatment of music creators in the digital age. She will represent SoundExchange with critical external audiences, including lawmakers, regulators and industry stakeholders. Bloss-Baum will report to Chief Marketing and Communications Officer of SoundExchange, Esther-Mireya Tejeda.

Prior to SoundExchange, Bloss-Baum served as a strategic consultant to music and entertainment companies and organizations. She is an industry veteran who ran the Warner Music Group office in Washington, D.C. and served as Vice President, Public Policy/Government Relations at Universal Music Group/NBC Universal and Time Warner, Inc.

“We are at a critical juncture of transformation that will challenge the ways in which the music industry is organized and the policies we need to ensure its long-term health,” says Tejeda. “Linda’s expertise and background spanning the creator community, Capitol Hill and other policymakers is a perfect fit as SoundExchange seeks to address the industry’s challenges.”

Prior to her appointment, Bloss-Baum spent eight years serving as a liaison between SoundExchange and artists and industry leaders, most recently in the role of Senior Director, Artist and Industry Relations. Through that experience, she will be able to effectively bring together the creator and policy worlds in search of answers to pressing music business and policy issues.

“The next five years will reshape the music industry, from where and how music is created and distributed, to the systems that make the business side easier, to how we create a just and equitable ecosystem that reflects the value of artists, labels, and other creators,” says Bloss-Baum. “With a member community of over 245,000, SoundExchange is the only organization that respects the totality of the industry, giving us an important responsibility at the intersection of the technology and music ecosystems.”