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Frank Ray Inks Recording Deal With BBR Music Group

May 7, 2021/by Lorie Hollabaugh

Pictured (L-R): Oscar Chavira (CEO, WKP), Frank Ray, Jon Loba (President, BMG Nashville), Sara Knabe (VP A&R, BBR Music Group)

Bilingual recording artist Frank Ray has signed a record deal with BBR Music Group.

The Texas chart-topper will release his first song for the label, “Streetlights,” on June 11. Inspired by his Mexican heritage, the new track penned by Ray is a hybrid of country and Latin music.

Always passionate about music, Ray spent a decade as a police officer before electing to embark on a journey to pursue music full-time. He made the decision to take the leap after getting the opportunity to open for Keith Urban, performing live for several thousand fans. In the three years since, he has racked up two No. 1 singles and three Top 10 singles on Texas country radio, as well as becoming a staff songwriter at Spirit Music Nashville/Fluid Music Revolution.

“Frank wasn’t an artist pitched through the Nashville machine. I came across him, like many fans, through a new artist playlist—when I heard his vocal and unique musical direction, I immediately needed to know more,” says Sara Knabe, VP A&R BBR Music Group. “What was clear from the jump is that Frank has a defined artistry, a winning work ethic and a fresh perspective, missing from our genre. I am proud to welcome him to our roster of artists.”

“I’m incredibly excited and humbled to join the BBR Music Group family! I’ve dreamt of this moment since I was a kid and I couldn’t be more grateful to have it manifest with a team who’s as diverse and forward thinking as any label I’ve ever seen,” says Ray. “Their collaborative efforts inspire the vision I’ve had for myself in country music! I can’t wait to see what we can accomplish together.”

Ray is managed by Oscar Chavira and booked through WME.

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
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