BMLG, Rebel Music, Geffen Records Partner On Breakout Artist Kidd G

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Kidd G. Photo: Ford Fairchild.

Big Machine Label Group’s The Valory Music Co. has announced a partnership with Rebel Music and Geffen Records to bolster momentum for 18-year-old breakout recording artist Kidd G.

The Georgia-bred singer-songwriter joins The Valory Music Co.’s roster alongside artists Thomas Rhett, Sheryl Crow, Brantley Gilbert and Justin Moore. The BMLG imprint will provide genre support through country radio, commerce, and marketing, as Rebel Music and Geffen Records continue leading the efforts for Kidd G in various hybrid markets.

“Kidd G is the sound of the next wave of great Georgia artists who’ve combined country & hip hop in their own unique way,” says Big Machine Label Group President/CEO Scott Borchetta. “Not unlike Jason Aldean or Brantley Gilbert before him, Kidd is a southern boy who will blur and ultimately stretch format lines.”

“When we partnered with Kidd G last year, we knew it would take a special team to help him build his unique fanbase around the world,” says Rebel Music Founder & CEO Javier Sang. “With Geffen and Big Machine Label Group on board with us he has a true dream team set up for him to win.”

“Kidd G is an incredible artist who has galvanized music fans with his powerful songwriting and his ability to bend genres,” says Geffen Records General Manager Lee L’Heureux. “We are excited to be teaming up with Scott Borchetta and everyone at The Valory Music Co. to continue to grow Kidd G’s fanbase in the country music world.”

Kidd G has already achieved success with his breakthrough single “Dirt Road.” The track quickly landed on the Billboard Hot Country Chart as the official music video has garnered 13 million views to date. His first release under the new arrangement follows the December launch of Teenage Dream: 1000 Miles from Georgia, a deluxe version of Kidd G’s debut EP.

Lydia Farthing
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