Gibson Announces Promotions, Additions, And Organization Shifts

Cesar Gueikian

Gibson Brands has announced a series of promotions, additions, and organization shifts designed to strengthen the Nashville-based team going forward. Cesar Gueikian has been promoted to the newly-created position of Brand President at Gibson Brands. Gueikian joined Gibson in 2018 as part of the new leadership team and has been instrumental in Gibson’s resurgence with his relentless focus on guitar relevance, premium quality, brand building, and artist connections. In his new role he will take on additional responsibilities centered around future Gibson innovation, omni-experience, and strategic brand management.

“From day one, Cesar’s balance of passion and professionalism started to make a difference,” says James ‘JC’ Curleigh, president and CEO Gibson Brands. “He has built a great team, he has made great progress, and he is now positioned to make an even bigger impact going forward in his new leadership role.”

“I am proud of the progress we have made across all of our Brands and the response from artists, dealers, and fans has been amazing,” says Gueikian. “The challenge is to keep this momentum going, so in my new role I will continue to focus on balancing our iconic past and building our innovative future. I am excited about this opportunity and the team is ready to rock.”

Gibson also announced that Eric Purcell has been promoted to Vice President of Quality; John French has been promoted to Vice President of Supply Chain; Elizabeth Heidt has been named Vice President of Cultural Influence; Mat Koehler has been promoted to Senior Director of Product Development; Krista Gilley has been promoted to Brand Director; Josh Ehren joins Gibson Brands as the new Director of Omni-Experience; Jill Skordinski joins as the new Finance Controller; Roger Hutchinson joins as the new Director of Dealer Services; and Dave Jones joins as the new EHS Manager.

“Our future success is directly related to the strength of our team and we have built an amazing team all aligned around our vision, mission, and priorities for Gibson Brands,” says Curleigh.

The company also announced the addition of the MESA/Boogie brand to its portfolio, the launch of the Gibson App, and the opening of the Custom Shop Murphy Lab. The current Brand portfolio at Gibson Brands includes Gibson, Epiphone, Kramer, KRK, MESA/Boogie, and Steinberger.