117 Entertainment Reveals Plans To Rebrand, Adds Two

117 Entertainment announced today (April 21) it’s rebranding as an innovative publicity and artist development company.

Last year the company announced a partnership with The Orchard on 117 Music, bringing an international leading distributor onboard and building a catalog that has racked up nearly 10 million streams. Most notably, 117 Music independently released Randy Travis’ 2020 single “Fool’s Love Affair” and the team has built the Country Music Hall of Fame member’s official TikTok channel to over 1.2 million followers and over 37 million views.

Subsidiary 117 Publicity executed the roll-out of Jerry Lee Lewis’ 85 Birthday Celebration (produced by Farnum) with artists like Elton John, Keith Richards and Ringo Starr paying tribute to the icon. Scooter Brown Band has also had recent success with 117 Management.

Owner & President Zach Farnum saw the need for development within the companies’ strategies and initiatives. Some of the changes include a new logo, website, and structural transitions to a multi-faceted entertainment firm specializing in publicity, development and marketing campaigns for musicians, events and brands. Additionally, 117 has opened a new collaborative and creative space in Germantown’s 100 Taylor Arts Collective.

Farnum also announced the addition of Cassie Wells as Label & Content Manager and Jentry Davis as Publicity Manager, joining existing Publicity Manager Erin Fligel who has been with the company since 2019.

“A motivated and driven team is instrumental to our success in this era of ever-evolving strategies,” says Farnum, “Cassie and Jentry add a new energy to our team and bring innovative ideas, unique experience and excitement. We are thrilled to have them as a part of the 117 family and helping us stay on the cutting edge of the industry. Our company is more collaborative than we’ve ever been!”

Davis grew up around the music industry and moved to Music City to dive into the business side of music. She interned at 117 Entertainment early in her journey before going into B2B marketing. Meanwhile, Wells was brought onto the team after time as the morning host on YoCo Nashville and program director of WDKN in Dickson, Tennessee. She is in the Army Reserves and hosts her own podcast, The Cassie Wells Podcast, while also narrowing her focus on developing strategic content with clients and translating that to opportunities with partners.

Reach Davis and Wells at jentry@117group.com and cassie@117group.com, respectively.