Appalachia Made Co., a country lifestyle and destination travel brand that focuses on helping create new jobs in the heart of coal country, has officially launched its 2021 schedule of powersports and live music events in Williamson, West Virginia. The West Virginia town is home to the Hatfield McCoy Trail system, 600+ miles of some of the best off-road vehicle trails in the nation.
AMCO has hired music industry members Lexia Chamryk-Thomas as CEO and Cameron Catron as Head of Artist and Brand Partnership to build a country lifestyle experience and bring the Nashville music scene and top nationwide artists to the region.
North Carolina native and Columbia Nashville artist Kameron Marlowe has aligned with the AMCO movement and brand. “When I first learned about AMCO, I was totally locked in,” Marlowe said. “Mixing my love for country music and outdoor sports, this was a perfect fit. I have a real passion for this, and I’m excited to see this town revamp and come back to life.”
“Over the years, we have seen a significant rise in countrywide and local ridership along with a need for more experiences when the riders get off the trails in our town,” says AMCO co-founder, Dr. Dino Beckett. “We saw this as a perfect opportunity to re-build our once-booming town into a national travel destination and provide locals with new service economy jobs. This will also provide riders from all over the country with lifelong experiences that will keep them coming to our region for years to come and drive significant economic impact.”
“We are so thrilled and humbled to partner with iconic Nashville brands such as Whiskey Jam and Porter Road, as well as Weed Cellars and Riff, to help drive economic impact in a region that has been devastated by the loss of coal jobs and suffered the opiate crisis,” adds Co-Founder Randall Ussery of L37. “I have spent a lot of my life in the Appalachia Mountains, and we have always said if you could bottle up its authenticity, values and beauty, the world would look at this place differently. We have a chance here to reframe the narrative of the region and rebuild it into a thriving and sustainable community. It won’t happen overnight, but we are investing for the long term, in our community, in our trails and in the arts, so that our children will stay or come back after college or the military.”
AMCO will kick off the riding season with the first AMCO Whiskeyfest presented by Weed Cellars, featuring Marlowe on Saturday, March 20 at the historic Williamson Field House in Williamson, West Virginia. Three percent of all proceeds will be donated to the Hatfield McCoy Trail System, Hiring Our Heroes Foundation and the Williamson Community Economic Development Corporation.
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