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Thomas Rhett Debuting New Tequila Brand, Dos Primos

January 11, 2021/in Uncategorized /by Lorie Hollabaugh

Jeff Worn, Thomas Rhett

Thomas Rhett is collaborating with his cousin Jeff Worn on a new ultra-premium tequila, Dos Primos. Spanish for “Two Cousins,” Dos Primos is a blanco tequila made from hand-harvested 100% Blue Agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. Dos Primos is available in select U.S. markets now and nationwide soon.

Third-generation Master Distiller Rodolfo González worked with Rhett and Worn to create the product’s taste profile and oversees the distillation process.

“Our decision to create a new tequila brand grew out of just loving being with family,” said Rhett. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round—regardless of the season or activity—with the people we care about most. Dos Primos is all about who we are and what’s important to us. My wife and I love to enjoy tequila together and I’m excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip, tailgate or concert. Dos Primos is about unwinding and enjoying the people and things that really matter in life.”

“There’s no greater thrill or commitment than putting your name on something you believe in,” added Worn. “Our names are more than just our reputation—they represent our legacy and our future. That’s not something Thomas Rhett and I take lightly. We are proud and we’re excited to introduce Dos Primos.”

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Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]
Lorie Hollabaugh
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