Sony Music Nashville Promotes Olivia Laster to Director, Marketing

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Olivia Laster. Photo: Matthew Berinato

Sony Music Nashville Senior Vice President of Marketing, Jennifer Way, announced today (Jan. 8) the appointment of Olivia Laster to Director, Marketing, Sony Music Nashville. Reporting directly to Way, Laster begins her new role immediately.

As Director of Marketing, Laster will oversee the strategy, development, and execution of targeted marketing campaigns and consumption growth for her portion of the Sony Music Nashville roster of artists.

“Olivia’s marketing skills have been an incredible asset to our team for years. She’s always gone above and beyond to bridge the gap between our marketing and promotion teams—consistently finding innovative ways to use her marketing mind to create unique opportunities for our artists and their music. This is a natural transition for Olivia and I can’t wait to watch her evolve in her new role,” says Way.

“I’m so thankful to Jen Way for this incredible opportunity and to Steve Hodges for allowing me to grow and giving me the tools to learn an immense amount within my previous role at Sony Music Nashville. Marketing has always been a great passion of mine. It is a true honor to be able to work alongside the talented and dedicated artists and teams inside and outside the company. I am humbled to be a part of a team that constantly challenges one to be their best, strives to be forward-thinking and encourages one another along the way. Sony Music Nashville is a leading force in the music industry and I am thrilled to be able to play a role in capitalizing on the momentum thus far and cultivating innovative ways to deliver music to the market,” says Laster.

Prior to accepting this position, Laster held the title Associate Director, Promotion and Artist Development at Sony Music Nashville. Within this role, she strategically integrated national and local radio initiatives into marketing, brand partnerships, digital, and media campaigns for the entire SMN roster. Experiences varied from launching the first tour-diary podcast series with iHeartMedia for Old Dominion’s self-titled album release to ideating and implementing artist virtual events across various national radio chain’s digital and terrestrial multi-genre platforms to adapt to the COVID-19 pandemic industry shift.

In 2015, Laster graduated from Tennessee State University with a bachelor’s degree in Business Administration with a concentration in Marketing. From 2015-2018, she worked with SMN’s Media, Marketing and Arista Nashville Promotion teams.

Laster can be reached at olivia.laster@sonymusic.com.

LB Cantrell
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