Industry Ink: Carrie Underwood, SoundExchange, Blackwood Brothers
Carrie Underwood Partners With BODYARMOR LYTE Sports Drink
Carrie Underwood. Photo: BODYARMOR
Carrie Underwood has formed a new equity partnership with BODYARMOR LYTE Sports Drink. As part of the new partnership, she will star in a national TV campaign, a first for the brand, and will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden.
“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and professional standpoint,” said Underwood. “I’m a firm believer that what you put into your body matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs to recharge and keep me hydrated throughout my day and everything I do. While music will always be my first love and priority, I’m so fortunate to have been able to build my passion for health and fitness into a business model and personal brand I can stand behind and be proud of. This partnership is an important next step for me and the community I am building, which goes far beyond endorsing a brand.”
Paul Gills Joins SoundExchange As VP/Publisher Services
Paul Gills
Paul Gills has been named Vice President of Publisher Services at SoundExchange. In this position, Gills will plan, lead, and implement the publishing operations shared services model across all SoundExchange companies and teams. Gills will report to SoundExchange Executive Vice President and Chief Financial Officer Anjula Singh. Before joining SoundExchange, Gills was Vice President of North American Administration for Universal Music Publishing Group, where he led the operational redesign, development, and implementation of core business systems, process re-engineering, and organizational change. Prior to UMPG, Gills spent more than 20 years at EMI Music Publishing, where he spearheaded the redesign of the company’s core publishing operations and played a pivotal role in the formation of the Central European Licensing and Administration Service.
Blackwood Brothers’ Jonathan Mattingly Exits The Group
Pictured (L-R): Kasey Kemp, Jonathan Mattingly, Billy Blackwood
The Blackwood Brothers are electing to scale back from touring full-time, continuing to play select concerts in 2021 and beyond. In anticipation of the upcoming changes, lead singer Jonathan Mattingly has announced that he will be joining forces with the up and coming trio, Avenue. Mattingly was first introduced to Gospel music fans with his family, the Mattingly Family, before uniting with the Blackwood Brothers in 2017. For nearly nine decades, generations of Blackwood Brothers have shared the Gospel around the globe, having recorded over 200 albums and toured in 47 countries, earned GRAMMY and Dove Awards, and appeared on countless stages and events.
Kasey Kemp shares his excitement for welcoming Jonathan into the Avenue family, “Jon and his wife Sarah have been dear friends of our family for many years, so I feel very blessed to have the opportunity to sing together. We are excited about the future and what God has for us going forward!”
