Lightning 100 Launches Save Our Airwaves Campaign

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While the COVID-19 pandemic shutdowns have put many touring-related companies in dire straits over the past several months, other segments of the music industry are also being affected.

Local Nashville radio station Lightning 100 is in jeopardy of shutting down and has launched the Save Our Airwaves campaign, seeking to raise $250,000 to cover costs to keep the station running into 2021.

The Save Our Airwaves Campaign, hosted at lightning100.com/saveourairwaves, will take place Monday, Dec. 7 through Friday, Dec. 11, and will feature a variety of ways for fans of the station to contribute, including donating, advertising, bidding in the Save Our Airwaves Auction (which will feature signed memorabilia from Alabama Shakes, EmmyLou Harris, Patty Griffin, Susan Tedeschi, Steve Earle, Local Natives, Moon Taxi, and more), purchasing merchandise, or buying a recurring membership, via Lightning 100’s Backstage Pass. In this Beta version of the program, members will have the opportunity to access exclusive content while directly contributing to the ongoing success of Lightning 100. Perks include an HQ digital stream of 100.1 with reduced commercials, access to monthly DJ playlists, on-air shoutouts, and interaction with artists heard on Lightning 100.

Lightning 100 President Lester Turner said, “Lightning 100 has built a niche by advertising to restaurants, venues and events. COVID-19 has dealt a crushing blow to these businesses. With no customers, they have no revenue and cannot afford to advertise—which means that a major part of our revenue dries up. We need you to help keep the lights on until we can all get together again. Please help support Nashville’s independent radio!”

Jessica Nicholson
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