LiveXLive, a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, is forming a new division, LiveXLive Music Publishing. The new business vertical will be headed by music industry veteran David Schulhof as President, and expands publishing into LiveXLive’s artists first platform now offering live events, audio, livestreaming, pay-per-view, podcasts and merchandising.
LiveXLive Music Publishing will be added to LiveXLive’s Artist Ambassador Program providing revenue sharing to artists for all activations within the company’s business construct, thus providing a one stop, end-to-end music platform for artists. In addition, LiveXLive will be distributing music and collecting publishing royalties from multiple demand side platform destinations, such as Amazon Music, Pandora, SoundCloud, Spotify, Tidal, Tencent, TikTok, United Media Agency and more.
Schulhof joined LiveXLive last year in the role of Chief Development Officer. He was the co-founder and CEO of Evergreen Copyright Acquisitions, a global music publishing entity he built into one of the largest independent music companies in the world which was sold to KKR/BMG for $80 million and featured a catalog of 65,000 songs, including tracks by Tupac Shakur, MC Hammer, JJ Cale, Eric Clapton, Joe Cocker, Bill Monroe, Teddy Riley, Michael Jackson and many others. Prior to Evergreen, Schulhof was VP of Motion Picture Music, Music Publishing and Soundtracks at Miramax and Dimension Films. Schulhof also held the post of President of IM Global Music, where he produced the award-winning documentary The Soundtrack of Our Lives highlighting music industry icon Clive Davis, which is available on Netflix.
“LiveXLive Music Publishing is a natural extension of our brand and our artists first company ethos. Our platform is perfectly designed to maximize and monetize music publishing assets and generate incremental synch and performance revenue for writers, artists, and producers,” said Robert Ellin, CEO and Chairman of LiveXLive. “As we launch linear channels, build original programming and continue to livestream music content around the world, this is a win for global songwriters. David is a perfect fit for our vision for growth.”
“I am thrilled about this new and extraordinary chapter in my career,” stated Schulhof. “We are well positioned and capitalized to be strategic in acquiring music publishing assets, sign writers and producers, all supporting our artists-first philosophy, a tentpole of the LiveXLive flywheel. The ability to build a new publishing entity within the context of a company that is so focused on the successes of artists in all facets of the music industry is a challenge I am ready to conquer. I am confident my 20+ years in publishing and venture capital will support the growth of LiveXLive and the new publishing division will bring us closer to artists, producers and the songwriting community allowing full service deals to be done within the music industry.”
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