Yoop eSpace Expands Into Nashville At TPAC

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Yoop eSpace, an eConcert experience and interactive way to attend events, is coming to the Tennessee Performing Arts Center.

Located in Jackson Hall at TPAC, the Yoop eSpace creates a zero-lag, two-way visual and audio communication experience for fans and creators when interacting with each other—no matter how large the audience. Yoop launched its first Yoop eSpace in Montreal earlier this year. After several years of development, Yoop prioritized the eSpace launch in light of the COVID-19 climate. With the debut of the Yoop eSpace Nashville, several local entertainment crews have been reactivated, including REACH, Silent House Productions and Solotech.

The Yoop eSpace formats can be modified by their type of content, whether they are event producers, artists, teams, athletes, speakers, corporate presenters, etc. Events may be customized to be public or private and set to a specific or unlimited capacity. They can also be set up as pay on-demand and with the option of 24-hour replay.

“Nashville is one of the country’s most vibrant arts cities with its rich ecosystem of artists, managers, venues and production personnel—making it a natural choice for our first location in the U.S.,” said Yoop Founder/CEO Benoit Fredette. “With the Yoop eSpace at TPAC, we are setting a gold standard for live performances that break the fourth wall and connect fans and creators like never before. For fans, every seat is in the front.”

The Yoop eSpace is creating a new class of live entertainment. Studying consumer behavior in virtual environments is the foundation of the technology, which has been in development for over two years as a solution to supplement live concerts, not replace them.

“TPAC’s innovative residency with Yoop is a creative way to put our venue and employees back in action during an extended intermission in touring productions,” said Jennifer Turner, TPAC President and CEO. “The arts offer entertainment and essential connection for us all during this challenging time, and we’re excited to be part of helping Music City’s talent get back to entertaining audiences around the globe.”

Lorie Hollabaugh
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