UMG has announced the first three locations for its UMUSIC Hotels, a global collection of music-based experiential hotel properties, in partnership with Dakia U-Ventures. The first three locations include Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida, with additional locations to come both throughout the United States and abroad. Pyramid Hotel Group has joined the venture for United States operations of the hotels.
The UMUSIC hotels aim to be immersive experiences for fans, guests and artists, with each property designed to complement the city landscape and incorporate elements of the local music scene. The UMUSIC Broadwater Hotel in Biloxi will include a performance venue and a luxury hotel with an immersive architecture style. In Atlanta, the UMUSIC Hotel will include a holistic entertainment venue. UMUSIC Orlando’s design will similarly reflect a music-first experience for guests.
Robert Lavia, Chairman at Dakia U-Ventures LLC., said, “Every destination holds a great story just waiting to be told through its cultural heritage and its music. Through this new concept, we will both help people discover new ways to channel their love for music and the arts and help empower the transformation of communities worldwide through cultural, inspirational, creative and conscious collaboration. And we’re thrilled to work together with Universal Music Group who shares our vision and passion about the powerful role of culture and music for each community we touch.”
Bruce Resnikoff, President and CEO of Universal Music Enterprises, said, “Through music’s unique power to inspire and unite – especially given UMG’s unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities’ rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways.”
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