Reba, Kelsea Ballerini, Little Big Town To Play SOSFest In Support Of Indie Venues

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Kelsea Ballerini, Little Big Town, Brothers Osborne, Reba McEntire, Brittany Howard and more are set to perform at the upcoming Save Our Stages Festival, #SOSFEST, a three-day virtual music festival featuring all-original content on Friday, Oct. 16-18.

YouTube Music and the National Independent Venue Association (NIVA) are hosting the festival, which will feature performances from 35 artists recorded live from more than 25 independent concert venues across the United States. These artists join YouTube and NIVA to amplify the message of NIVA’s Save Our Stages advocacy efforts and raise funds for its nationwide, need-based grant program to provide relief to these important members of the independent music, comedy and arts community.

Ballerini and Little Big Town will perform at the EXIT/IN in Nashville, while Brothers Osborne take the stage at the Mercy Lounge, and Reba and Howard will perform from the stage of the Ryman Auditorium. The festival will be hosted by Reggie Watts and will livestream in its entirety on NIVA’s Official YouTube Channel with segments simultaneously airing on performer’s Official Artist YouTube Channels.  Fans can donate directly to the NIVA Emergency Relief Fund, which benefits independent venues in peril, on NIVA’s Official YouTube Channel.

Presented by Bud Light Seltzer who will donate $1 million to NIVA as part of #SOSFEST, and with the help of production and livestream partners Big Room and Bulldog Digital Media, performances are being shot in some of the nation’s most storied independent concert venues, all with the common goal of preserving our nation’s independent venue infrastructure.

“Live concerts are the heart and soul of the music industry so it’s critical we do everything we can to save independent music venues,” said Lyor Cohen, Global Head of Music at YouTube. “We are honored to partner with NIVA and create #SOSFEST which gives fans an opportunity to virtually connect with their favorite artists and venues, while doing their part to save these cherished stages. YouTube is in it for the long-haul and we hope you are too.”

Lorie Hollabaugh
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