Marketing company 615 Leverage+Strategy has named Jenny Methling as Director, Strategic Partnerships, to oversee campaign strategy for key accounts in the company’s portfolio.
“I believe in the vision that John and Jackie have for this company, and in their approach to strategic partnerships in this business,” says Methling. “They collectively have an impressive track record and impeccable relationships within the Nashville music community, so it is an honor to be working with them. I’m absolutely thrilled to be a part of their talented team, and to contribute to the company’s growth and success.”
Methling spent seven years at AOL (Verizon Media) and later worked at iHeartMedia in their Strategic Partnerships Group. There, she worked in audio advertising and radio promotions, artist relations, business affairs, and content/event production. She later moved to the client services team, overseeing program activation for clients including Google, Netflix and more. She also oversaw strategy for AT&T’s title sponsorships, artist sponsorships, and livestreams for the iHeartCountry Festival and iHeartRadio Wango Tango, as well as for the Honda Stage.
“Having someone with Jenny’s expertise join our company will allow us to more aggressively embrace the virtual realities of the entertainment world on behalf of our clients, “ said 615 Leverage + Strategy co-founders John Zarling and Jackie Campbell Seaton, in a joint statement. “The minute we met Jenny, it was clear that her passion and artist/brand experience would enhance our companies’ value proposition to clients. As we close in on one year together in business, we look forward to having Jenny in this leadership role; we know she will be an invaluable addition.”
Methling joins Project Director Cheyana Weekley and Project Manager Jordan Lipsey on the 615 Leverage + Strategy team.
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