Jenna LaMaster Inks Co-Venture Deal With Sheltered Music And 50 Egg Music

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Pictured (L-R): Joey Harris, 50 Egg Music; Jenny Hall, Sheltered Music Publishing; Jonathan Singleton, 50 Egg Music; Tali Canterbury, 50 Egg Music; Darrell Franklin and Lance Freed, Sheltered Music Publishing; along with Jenna LaMaster

Jenna LaMaster has signed a co-venture deal with Sheltered Music and 50 Egg Music.

LaMaster was raised in California and spent time as a PRCA Rodeo Cowgirl in Texas before moving to Nashville to pursue a career as an artist and songwriter. She counts her deep-seated love for ’90s country as a primary influence in her own songwriting style.

Sheltered Music is the Nashville branch of Lance Freed’s All Clear Music, a company that in its first year has already completed deals with Burt Bacharach, Emmylou Harris, and Rodney Crowell, as well as established a creative development partnership with superstar producer Dann Huff. Sheltered Music is under the leadership of longtime publishing executive Darrell Franklin.

“For us to be able to pull our strengths together and deliver for an incredibly talented performer and writer of Jenna’s unique ability is beyond exciting,” Franklin said.

50 Egg Music is a full-service artist development and publishing company co-owned by Jonathan Singleton, Luke Combs, and publishing/A&R executive Tali Canterbury. Since its inception, 50 Egg Music has been a part of nine No. 1 songs and continues to build an incredibly diverse roster which includes Ashland Craft, Tyler Braden, Shane Minor, Rob Snyder, Kenton Bryant, Reid Isbell, Rob Pennington, and Jacob Lutz.

“From the moment we met Jenna, we knew there was a special sparkle about her. Not only is she an incredibly gifted singer, but also a songwriter wise beyond her years. We are very lucky that she chose to work with our team and cannot wait for the world to hear her music,” said Canterbury.

“I could not be more excited to have the opportunity to work with such motivated, hardworking, and enthusiastic people,” LaMaster said. “To have such well respected companies like Sheltered Music and 50 Egg Music join forces to create my ‘dream team’ is so honoring. They felt like family from the moment I walked in the door, and I couldn’t imagine a better place to call home.”

Lorie Hollabaugh
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