Spotify has now made it easier for listeners to learn about the virtual events for artists they love or are discovering for the very first time. The company is working with live stream concert discovery app Songkick and Ticketmaster and starting today (Sept. 15) all Spotify listeners will be able to find virtual event listings on artist profiles and in the Concerts hub. Artists can also set a virtual event as their “Artist Pick,” so listeners can see it at the top of the artist’s profile.
Those wanting events listed to share should work through Songkick to get the events listed, and a select number of Ticketmaster events will also be automatically listed on Spotify. As long as the shows are listed through these partners, the virtual event itself can be hosted on a multitude of platforms—Twitch, Instagram Live, YouTube Live, a hosted website, or the method of choice. Spotify will be emailing out personalized virtual events recommendations to listeners for artists they love to help get the word out.
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