Industry Ink: SESAC, L3, Red 11 Music, Deluge Music, PLA Media

SESAC Signs Burna Boy

Nashville-based SESAC has signed Damini “Burna Boy” Ogulu for direct U.S. representation. He recently released his fifth album, Twice As Tall, and is a two-time BET Best International Act honoree and a recipient of the MTV Europe Music Awards Best African act. Twice As Tall, executive produced by Sean “Diddy” Combs, Bosede Ogulu and Damini “Burna Boy” Ogulu, was recorded mostly during the COVID-19 pandemic, and follows his Grammy-nominated African Giant, which garnered hundreds of millions of streams in 2019.


L3 Entertainment Promotes Cody Villalobos

Nashville-based management company L3 Entertainment, which represents artists including Justin Moore, Heath Sanders, Scott Stevens and Leah Turner, has promoted Cody Villalobos to VP, Artist Management. Villalobos joined L3 in 2019 as Digital Strategy/Marketing Manager and will continue to oversee all things media and marketing strategy, content creation, and initiating and designing marketing plans through all the digital platforms.


Texas Artist Hayden Haddock Inks Deal With Red 11 Music

Hayden Haddock has signed with Red 11 Music for exclusive booking representation. Haddock released his sophomore album Red Dirt Texas earlier this year and recently earned his first Top 10 record on the Texas country charts with the album’s title track. He has earned more than 1 million Spotify and Apple Music streams to date and nearly 900,000 YouTube views.


Songwriter Jason Saenz Renews With Deluge Music, Gravity Gone Music

Deluge Music and Gravity Gone Music have renewed a global publishing deal with songwriter Jason Saenz.

“We couldn’t be happier to be working with Jason, his talent as a songwriter crosses all genres and 2021 is going to be an exceptional year for him!” says Deluge Music president Mark Friedman.

“I’ve believed in Jason since day one so I’m lucky that I still get to watch him spin words not only in country but also pop. And thank you Deluge for continuing to believe with me.” says Gravity Gone Music’s Stephanie Greene.


PLA Media Adds Shelby Lee Lowe

Shelby Lee Lowe

PLA Media has added Tennessee native Shelby Lee Lowe to its roster as he preps the release of his next project Something in Me (due Oct. 16). The MTSU graduate currently serves as a brand ambassador for Durango Boots, Kyser Capos, PRA Audio Systems, and Tunz by Starkey Hearing Technologies.


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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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