Amazon Music Allows Artists To Integrate Twitch Livestream Performances

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Amazon Music and Twitch have teamed to allow Twitch’s livestreaming functionality to integrate into the Amazon Music app, allowing artists to connect via livestream to Amazon Music’s more than 55 million customers on all streaming tiers.

Fans will have a variety of ways to discover artist live streams within the Amazon Music app, including a push notification from artists they follow when they go live on Twitch; and through Amazon Music’s new “Live” browse page. Amazon Music has also made it simple for artists to link their Twitch channel with Amazon Music, using the newly-launched Amazon Music for Artists app.

“The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is groundbreaking,” said Ryan Redington, Director, Amazon Music. “We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry. More than 1,000 artists have already connected their Amazon Music accounts to Twitch, and this is just day one. Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalog.”

“Twitch has always been about connecting amazingly talented creators live with fans everywhere,” said Tracy Chan, VP, Head of Music at Twitch. “That’s why we’re excited to announce the next phase of our ongoing partnership with Amazon Music that unlocks an entirely new world of live music experiences and engagement by connecting Twitch live streams and Amazon’s catalog of recorded music. Especially now, in a time when traditional venues are closed and tours have been cancelled, musicians are looking for new ways to continue creating, connect with fans, and build community. Twitch has become the place to co-create shared live experiences, and it’s now accessible in-app for Amazon Music’s 55 million customers.”

Jessica Nicholson
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