Nashville-based Venture Music is launching its Venture Academy online with a 12-week digital marketing strategy course, “Music Marketing Workshop: Creating a Roadmap for Online Growth,” which is set to begin Sept. 10.
Open internationally to artists of all ages and music industry professionals looking to create an authentic and effective digital marketing strategy, Venture Academy will be centered around a curriculum that includes live webinars, individual projects, small group discussions and a Final Pitch Meeting. The goal is to provide participants with road-tested ideas and strategies that are relevant right now in the digital landscape, and the course will be led by Venture CEO and Founder Chris Nardone and his experienced staff of advertising, marketing and social media professionals.
“Our goal with Venture Academy is to open up our experience and expertise to DIY self-starters who are stuck at home right now,” said Nardone. “This is an idea our team has been working on for a while now. Once the pandemic hit, we decided to refocus and fast track the process of getting it launched.”
The workshop and all related class materials are included in the enrollment fee of $700. The registration deadline is Sept. 9, and the full application can be viewed at academy.venturemusic.com.
Three month course overview:
Weeks 1-3: Building Your Brand and Marketing Strategy
Weeks 4-6: Setting Yourself Up For Discovery
Weeks 7-9: Using Algorithms to Build a Fan Base
Weeks 10-12: Planning an Effective Content Release Cycle
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