TikTok Inks Distribution Deal With UnitedMasters

TikTok has struck a deal with music distribution platform UnitedMasters, that will enable TikTok users to distribute music directly from the app. Through the deal, UnitedMasters becomes the first music distribution company to be integrated within TikTok.

The partnership enables TikTok users to distribute their music directly to other music streaming platforms. TikTok will opt all music from its creators who join UnitedMasters into the platform’s Commercial Music Library, with the artist’s permission, giving businesses access to a large catalog of new sounds to use in their content. TikTok will also partner with UnitedMasters in promoting key artists on the platform.

“Creators are the beating heart of the TikTok community, often inspired by the artists who bring their music to the platform, and providing a haven for them to thrive is key to our mission,” says Kevin Mayer, CEO of TikTok. “The new partnership with United Masters makes it even easier for musicians and creators to reach new fans and earn a living doing what they love, directly from the platform.”

“If you are a musical artist, TikTok is the best place for your music to go viral and UnitedMasters is the best place to sustain it while retaining full ownership of your work,” says Steve Stoute, CEO and Founder of UnitedMasters. “By combining the two, we create the platform for tomorrow’s stars who will be famous, fiercely independent and wealthy.”

TikTok recently announced a $1 billion TikTok Creator Fund to help support ambitious artists looking to foster a livelihood through their innovative content. The company has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Ambjaay, StaySolidRocky, Powfu, BENEE, Y2K, bbno$, and many others find mainstream fame and dominate the charts.

Since its launch UnitedMasters has seen its artist-first approach pick up steam launching the careers of chart toppers like platinum-selling rapper NLE Choppa, Billboard charting recording artist Lil Tecca, Tobe Nwigwe, Lil XXEL, and many more. In just 18 months, UM has amassed over 400k artists, 5 billion streams, and over half a million distributed tracks.