Luke Bryan, Wife Caroline Join Jockey International As Brand Ambassadors
Luke Bryan and his wife Caroline are the new brand ambassadors for Jockey International, Inc. in their new campaign “There’s Only One Jockey.”
“This partnership with Jockey, and why I’m so proud of it, it just feels like such a natural combination of what our family is about,” said Luke. “Jockey is such a strong family company and we’re excited to be partnered with such a successful company for so many years. The clothes Jockey makes, the comfort and quality, and how they stand behind it, is so important to us.”
“What I love about Jockey the most is their classic white T-shirt because girls can rock it, and boys can, too,” said Caroline. “I have some that I just tie on the side and throw on a hat and cute shoes, and you’re good to go. It’s easy.”
“Luke and Caroline are a great fit for the Jockey brand as their focus on family, dedication to caring for others and playful sense of humor align perfectly with our brand values,” said Chris Smith, senior vice president, DTC and chief brand officer, Jockey. “We’re proud to be able to partner with the Bryans and highlight the impact this all-American couple has on families and a younger generation, and reinforce ‘There’s Only One Jockey.’ It also doesn’t hurt that Luke has an affinity for the classic white Jockey T-shirt – an iconic staple in American culture.”
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