Industry Ink: SMACK, peermusic, King Business & Financial Management

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Amber Anderson Joins SMACK As Executive Assistant

Amber Anderson

Amber Anderson has joined SMACK as Executive Assistant to CEO Shane McAnally and President Michael Baum. She comes to SMACK from 5by5 Agency, where she worked with companies to solidify their messaging and branding. At SMACK, Anderson will serve as the primary contact for McAnally and Baum.

“We are so excited to have Amber on board the Smack team. We have seen her experience and enthusiasm working indirectly with her for years, so having her as part of the team officially, is a perfect and natural fit!” says McAnally.

Heather Cook Promoted To Director Of Marketing And Brands At peermusic

Heather Cook

Heather Cook has been promoted to Director of Marketing and Brands at peermusic. Since joining peermusic in 2013, she has helped to land song placements for IKEA, Marriott, Kellogg’s Raisin Bran, KIWI Shoe Polish, Kay Jewelers, Pandora, Nordstrom, Hershey’s, ESPN and more. She has also been instrumental in brand partnerships and collaborations with EA Games, Dragon Age, Mist Twist (PepsiCo), and Question Tequila and in the company’s signings of The Royal Foundry, The Weeks, Grand Canyon Music (Bob Feldman), Kid Politics, Nikki’s Wives, Luna Aura, Jamie Kent and more.

Cook previously served as Creative Manager for peermusic’s Advertising Markets department where she helped manage promotional and marketing strategies for peermusic’s catalog and for its new, emerging repertoire. Prior to joining peermusic, Cook owned a small boutique management company, Cook’n Up Music, where she managed indie artists. In addition, she worked as Administrative Director for the Association of Independent Music Publishers (AIMP) in Nashville. Cook graduated Cum Laude from Belmont University.

Sienna Gomez Joins King Business & Financial Management

Sienna Gomez has joined Business management firm King Business & Financial Management as an administrator. Gomez joined KBFM after graduating from Texas A&M University with a Bachelor of Business Administration in Business Honors and Finance. During college, she was an intern at Gulf Coast Entertainment.

“We’re excited to have Sienna join our team to help serve clients to the best of our abilities, which is especially important during the current environment of our industry,” said Chris King, owner of KBFM.

Lorie Hollabaugh
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