Idol franchise creator and XIX Entertainment founder Simon Fuller has announced a partnership with short-form video app TikTok to discover the most talented music performers create a first-of-its-kind global music supergroup.
Fuller will be looking for extraordinary, undiscovered artists to earn a spot in the innovative new group, via a TikTok in-app audition process.
“TikTok has empowered self-expression and creativity and captured the hearts and minds of hundreds of millions of passionate users. The next generation of Pop Stars have eagerly embraced the platform,” said Fuller. “With the help of the TikTok audience, I will bring together a line-up of incredible artists to shape the next level of Pop Fandom. This will be the most connected Pop Group ever, thriving on every platform and sharing their talent and positive energy with the world.”
“It’s been nothing short of awe-inspiring to see the extraordinary musical talent – from up-and-coming artists to superstars like Lizzo, JLo and Justin Beiber – that shows up on TikTok every day and inspires even more creativity around the world,” said Kevin Mayer, TikTok CEO. “Together with Simon Fuller, we have the opportunity to find the next stars, many of whom are on TikTok today, and empower them to become a cultural phenomenon.”
TikTok has become the go-to staging ground that has helped previously little known or undiscovered artists like Lil Nas X, Curtis Waters, Ambjaay, Breland, Mxmtoon, Y2K, and bbno$ find mainstream fame.
The partnership news comes as President Trump has issued executive orders that would ban transactions with TikTok and another Chinese-owned app, WeChat. The orders are set to take effect in 45 days.
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