Heather Luke Elevated To General Manager Of Big Machine/John Varvatos Records

Heather Luke

Heather Luke has been promoted to General Manager of Big Machine/John Varvatos Records, effective immediately.

Most recently Senior Vice President/Head of Promotion, Luke began at BMLG in April 2018. In her new role, she will continue to cultivate relationships between rock radio and the imprint’s artist roster, which is home to Southern California rockers Badflower, Seattle singer-guitarist Ayron Jones and Chicago alt-rockers Friday Pilots Club.

“Heather Luke is the perfect executive to lead our rock division,” said BMLG President/CEO Scott Borchetta. “Her understanding of the intricacies and different iterations of rock radio and DSPs is second to none. Our quick results with Badflower having three consecutive No. 1s at Active Rock and early buzz on Ayron Jones prove it. Much deserved. Turn it up.”

“Heather is such a rock star,” said Varvatos. “She’s an incredible leader who is laser focused on delivering the big wins for the artists, label and radio.”

“I’m thrilled to take on the general manager role helping shape the future of Big Machine/John Varvatos Records,” said Luke. “We have a winning team that I am honored to be a part of. I must thank Scott Borchetta and John Varvatos for their selfless leadership, vision and support. Their passion for music and artist development is infectious. This is an incredible opportunity to make a real difference in the industry and I’m excited to get started.”


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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