Creative Nation Hires One, Promotes Three

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From Left to Right: Christina Wighton, Abby Holcomb, Kelsey Granda, Shaina Botwin
(Photo Credit: Spencer Combs)

Nashville-based music company Creative Nation has added Abby Holcomb to their team as Office and Administration Coordinator. Holcomb graduated from the University of North Alabama in 2019 where she studied Music Business, Public Relations, and Marketing. A month after graduation, she moved to Nashville from Muscle Shoals, Alabama, and shortly after, she accepted a receptionist position at Universal Music Group Nashville handling all front office communications and building relationships. As CN’s Office and Admin Coordinator, Holcomb will report to Kelsey Granda and be responsible for managing the Creative Nation offices and publishing catalog as well as assisting the publishing team.

“When I met Abby, I knew her personality would fit well with the Creative Nation culture. Her attention to detail and her friendliness don’t just make her a great fit for the job, but they make her a great fit for the team,” Granda says.

Creative Nation has promoted Granda to VP, Operations and Administration and Shaina Botwinto Creative Manager, Publishing. In her role, Granda will coordinate with the company’s financial and legal teams regarding deals and budgets and oversee day-to-day company operations. In her role, Botwin will continue managing songwriters’ calendars, pitching songs, and signing and developing writers and artists on the publishing roster.

Christina Wighton has shifted roles from Executive Assistant to Beth Laird/Office Director to Executive Assistant to Beth and Luke Laird/Digital Manager. In her new role, Wighton will oversee all content across Creative Nation’s digital platforms. Wighton will continue to assist Beth Laird and will now help oversee Luke Laird’s schedule as well.

“Kelsey, Shaina, and Christina individually bring so much value to the Creative Nation team and their diverse talents make our team stronger, smarter and more fun. I am so proud of their growth, happy to be able to recognize them and continue our work for our songwriters and artists,” says Beth Laird.

Creative Nation is celebrating back-to-back No. 1 country and pop songs this week, with Sam Hunt’s “Hard To Forget” (co-written and co-produced by Luke Laird) and Harry Styles’ “Watermelon Sugar” (co-written and co-produced by Tyler Johnson).

Jessica Nicholson
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