Apple Picks Up New Music Competition From Jason Owen, Reese Witherspoon’s Hello Sunshine

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Jason Owen

Sandbox Entertainment President/CEO Jason Owen will executive produce a new country music talent competition series alongside Reese Witherspoon‘s media company Hello Sunshine. Apple has ordered My Kind of Country, from Owen, Witherspoon’s Hello Sunshine and The Masked Singer showrunner Izzie Pick Ibarra, reports deadline.com.

Adam Blackstone will be musical director for the new series.

Owen will executive produce alongside Pick Ibarra and Done+Dusted’s Katy Mullan and Melanie Fletcher. Witherspoon, Hello Sunshine Head of Film & Television Lauren Neustadter and SVP of Unscripted Programming Cynthia Stockhammer, will executive produce the series on behalf of Hello Sunshine.

In an announcement on the series, Apple noted the series would offer a “fresh, new documentary sensibility” and aims to break cultural and musical barriers in country music.

“Well, it’s not looking like I’ll ever fulfill my childhood dreams of becoming Dolly Parton,” Witherspoon wrote on Instagram. “But this might just be the next best thing. I am beyond excited to share that Hello Sunshine will be partnering with Apple to bring y’all it’s very first competition series called My Kind of Country…. the search for extraordinary country music talent.”

“Growing up in Nashville, Tennessee, country music has been a huge part of my life for as long as I can remember. The history, the storytelling, the artistry… the costumes and performances. There are so many remarkably talented people whose voices are being heard right now, but there are many more who have different experiences and remarkable stories that still need to be told in the genre. I’ve been incredibly inspired by all artists who continue to blaze bold new trails and our hope is to discover musicians who are revolutionizing country music and help amplify their voices and unique stories,” Witherspoon added.

Jessica Nicholson
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