Kane Brown Kicks Off Pandora’s New Virtual Concert Series
Kane Brown. Photo: Matthew Berinato
Pandora has announced a new virtual concert series kicking off with Kane Brown on July 28 that will run through the end of the year.
Brown’s performance will feature both new hits and old favorites and will be hosted by SiriusXM’s Storme Warren. Restless Road, the Nashville-based trio Kane recently signed to his label, will appear for a special performance of “Take Me Home,” marking the first time the song has been played live. Pandora’s cameras will also follow Brown to tornado-ravaged East Nashville, where a mural was created inspired by his new song, “Worldwide Beautiful.” The evening will feature an animated short film, based on a real-life experience, narrated by Kane and featuring some celebrity cameos.
“I love unexpected collaborations and finding new ways to bring my fans music, especially while we aren’t able to tour on the road,” Brown said. “You all mean so much to me and I’m happy to team up with Pandora to create an amazing virtual performance with some surprises for you.”
The concerts will feature interactive perks to connect fans with their favorite artists, and select attendees will receive access to virtual meet and greets, Q&As with the artist, exclusive merchandise, live chat functionality, and more.
Following their performance, each artist is expected to record a Pandora Story featuring personal commentary woven between hand-selected songs. Fans will also be able to tune in to the recordings of the virtual performances on Pandora, and select concerts will also be re-broadcast on SiriusXM. To further support artists, Pandora acquired merchandise that would have been sold on tour and customized it to create limited-edition fan giveaways available the night of the shows on a first-come, first-served basis.
“People are still as passionate about live entertainment as ever, and they’re craving the moments of joy and connection that those experiences bring,” said Denise Karkos, CMO at SiriusXM and Pandora. “The music ecosystem has been massively disrupted this year, and artists need to find new ways to connect with fans, share their art, and continue creating. Our role is to give entertainers a platform to reach their fans in new and meaningful ways while filling the void for listeners who want to connect with each other and the artists they love. We’re placing advertisers at key consumer touchpoints before, during, and after the events to enable these special connections.”
