Brandi Carlile, Emmylou Harris, Yola Lead First Programming Lineup for Thriving Roots Virtual Conference

The Americana Music Association Foundation has revealed the first programming lineup for Thriving Roots: A Virtual Community Music Conference. The three-day online gathering, set for Sept. 16-18, will host intimate conversations between Brandi Carlile and Yola; Emmylou Harris and Ken Burns; and Jackson Browne and Mavis Staples.

Carlile and Yola will be opening up about experiencing “overnight success” after years of hard work, as well as representation, advocacy and staying true to your art. Harris will be chatting with renowned filmmaker Burns for “Country Music One Year Later,” a look back at his critically acclaimed eight-part documentary on the genre. Browne and Staples will be coming together for a special conversation as well during the virtual conference.

Engaging panel programming has also been scheduled featuring Black Pumas, Mary Gauthier and Taj Mahal. Additional panels will include the Woody Guthrie Center’s “Music as a Rallying Cry,” an examination on the use of music in political campaigns and its effect on messaging that may differ from the songwriter’s original intent. Indie artists and industry professionals will also want to check out “The Anatomy of a Publicity Campaign,” which will group top PR pros to dissect the many components of both a new artist and an established artist’s campaign.

With over 50 panel discussions and more than 40 special events filled with music, Thriving Roots will bring the Americana music community together from across the world for three full days of engaging insight from its top industry professionals and leading artists.


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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