SiriusXM Acquires Podcast Management Platform Simplecast

SiriusXM has acquired podcast management platform Simplecast, which enables podcasters to publish, manage and measure their content.

Paired with Adswizz, an ad-tech subsidiary of SiriusXM, Simplecast creates an end-to-end solution to help creators publish and earn revenue from their podcasts.

Through AdsWizz, SiriusXM offers a leading ad-tech solution for podcasters and networks, from dynamic ad insertion to ad serving, new programmatic solutions for podcasting, and the AdsWizz Podcast Marketplace, PodWave. Through Pandora for Podcasters, creators can easily submit their podcasts to reach Pandora’s millions of users and get access to data analytics tools and useful audience insights.

“Our goal is to provide audio publishers with state-of-the-art platforms and give them everything they need to be successful,” said Alexis van de Wyer, CEO of AdsWizz. “Empowering podcasters of any size to create, distribute, analyze, and monetize their work is the next natural step in pursuing our vision.”

“From the beginning, Simplecast’s mantra and mission was to remain laser-focused on podcast creators—building the best tools for publishing and insights,” said Brad Smith, the Founder and CEO of Simplecast. “The opportunity and alignment with AdsWizz allows our product—and our customers—access to a powerful monetization platform.  Two best-in-class platforms are now able to align with the shared mission of helping publishers succeed, while each team continues to focus on their respective areas of expertise.”