Laura Segura Named Executive Director of MusiCares

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Laura Segura

Laura Segura has been appointed Executive Director of MusiCares, effective immediately. Segura will lead the charitable foundation of the Recording Academy that has been providing industry members a safety net of services including help for financial, medical and personal health issues for the past 30 years.

Segura shifts from her previous role as Vice President of Membership & Industry Relations for the Recording Academy, where she spearheaded the restructuring of the organization’s 12-chapter system, and increased outreach and industry relations efforts. Having led the nearly 60-person Membership department spread across the country, Segura brings significant fundraising and development experience to the position.

“On behalf of everyone at the Recording Academy, we are so excited and proud that Laura Segura is moving up to lead MusiCares,” said Academy Chair and Interim President/CEO Harvey Mason Jr. “Laura’s incredible work here over the past seven years has proven her to be an invaluable member of the Academy’s team. We look forward to the great things we know she will accomplish with us in her new role.”

Serving as the incoming Executive Director, Segura will oversee an annual budget of $17 million, and a staff that encompasses development, fundraising and delivery of health and financial aid programs. The staff includes a highly experienced team of licensed clinical social workers, substance abuse counselors, and health and human services professionals that work directly with musicians and industry members.

“I am humbled to join the MusiCares team during such a monumental moment,” said Segura. “I feel it is my personal calling to amplify MusiCares’ cause.  It is through taking care of music people that we ensure music remains an integral part of all our lives. In the immediate term, we need to effectively transition from emergency mode into a long-term recovery effort. Unfortunately, COVID-19 and its related toll on the health and well-being of music people will be felt for years to come.”

Earlier this spring, the Recording Academy and MusiCares established a special COVID-19 Relief Response to help music community members impacted by the pandemic. MusiCares raised $20 million and provided thousands of music creators and industry professionals with emergency assistance. Those wishing to support the efforts to assist music professionals in need can visit grammy.com/MusiCares/CoronavirusReliefFund.

Lorie Hollabaugh
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