LANCO Partners With Purposity To Help Nashvillians In Need

LANCO. Photo: Matthew Berinato.

LANCO has launched its new “Love Runs Deep” initiative today (June 30) through the non-profit app, Purposity, aimed to help Nashville families in need. The new app is designed to provide for local needs, so a user can plug in their zip code and see what’s affecting their neighbors. Needed items can also be purchased within the app, to be shipped directly to the non-profit or social worker in about two days, then delivered directly to the person or family in need.

Named after a significant lyric found in their new single, “What I See,” the movement enables non-profits and school systems to connect families in need of essentials and LANCO will focus on neighbors in need throughout Music City.  Today’s launch highlights one family from Metro Nashville Public Schools that requests help for a single mom and her daughter who lost everything in the March tornados. In addition to MNPS, “Team LANCO” will support other non-profits such as Safe Haven Family Shelter and Make-a-Wish Middle Tennessee, while other organizations will continuously be added as needs are met.

“We drive through the streets of Nashville often and still see damage everywhere from the tornados that left a lot of people with nothing,” LANCO’s Brandon Lancaster said. “We realized if neighbors were hurting before the pandemic because of that destruction, they are really hurting now with added COVID-19 circumstances. We wanted to help our neighbors in need, but we just did not know where to start. That is where Purposity comes in and we are thrilled to partner with them to create ‘Team LANCO’ so we, along with our fans, can make a difference.”

To participate in the “Love Runs Deep” movement, fans can download Purposity’s free app on their mobile and join the LANCO team. Needs will populate under the team page for users to fulfill, and those who join the team and fulfill a need will earn an exclusive “Love Runs Deep” tee.


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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