BMLG, CreatiVets Join Forces To Offer Musical Outlet To Combat Veterans

• June 12, 2020

Some of Nashville’s top songwriters are teaming with Big Machine Label Group and non-profit organization CreatiVets to help offer military veterans struggling with post-traumatic stress and brain injuries a creative outlet to help the healing process.

All songs created through the venture will be released via the Big Machine Records imprint, with Big Machine Music serving as co-publisher for CreatiVets to provide licensing, administration and royalty collection services for mentor songwriters as well as participants who opt in.

Scott and Sandi Borchetta‘s Music Has Value Fund has also contributed to CreatiVets’ operational initiatives and will continue to serve as a connector for opportunities that can magnify CreatiVets within the entertainment space.

An 11-track album, Veteran Songs, will release July 3. One of the songs from the project, “Stories,” was penned by combat veteran Geneo Graves alongside CreatiVets co-founder/executive director Richard Casper and Nashville songwriters Heidi Raye and Johnny Bulford, who also performs the recorded version of the song.

“Richard’s vision and passion to help veterans understand their value and offer them the chance to heal through creating music is nothing short of groundbreaking,” said Big Machine Label Group President/CEO Scott Borchetta. “We welcome this partnership with CreatiVets to provide therapeutic solutions not only with our record and publishing divisions but also with our Music Has Value fund, which is dedicated to providing support to music programs that educate and encourage those who aspire to make music.”
“CreatiVets’ vision for this partnership is to be in the homes of every veteran in the United States,” said Casper. “We are so thankful that Big Machine Label Group wants to help spread our message, our music and give us the opportunity to reach thousands more veterans that may need our programing. I know that this partnership will change and save veterans’ lives.”

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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