Americana Music Association Foundation Announces Thriving Roots Virtual Conference

The Americana Music Association Foundation will launch an online music industry conference, Thriving Roots: A Virtual Community Music Conference, set for Sept. 16-18,2020. The conference will feature programming with Rosanne Cash, John Leventhal, Mavis Staples as well as AMAF Board Members Jackson Browne, Rhiannon Giddens and T Bone Burnett, and more.

The event takes place the week of the originally-scheduled AmericanaFest. The conference will include more than 50 industry and artist-led panel discussions in addition to 40 immersive special events.

“As we continue to navigate these unprecedented times, we know that there is a need now more than ever to feel connected,” said Jed Hilly, executive director of the Americana Music Association Foundation and The Americana Music Association. “With Thriving Roots, we hope that our community will benefit from coming together in the comfort of their own homes to learn from each other and have timely conversations, while still having opportunities to network and enjoy great music.”

More programming information will be announced in late July. A limited number of passes at the $99 Early Bird rate are now on sale here.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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