TikTok has pledged $250 million to support COVID-19 relief efforts, in addition to $125 million in advertising credits on the TikTok platform. $25 million in ads are aimed at helping trusted organizations deliver public health information, while $100 million in ad credits are aimed at helping as businesses look to rebuild following the COVID-19 pandemic.
“We are committed to playing our part in that global outpouring of mutual support and giving,” TikTok president Alex Zhu wrote in a blog post. “We want to magnify all we are seeing across our community and translate it into concrete relief for those most affected by this crisis.”
The post detailed TikTok’s contributions, which are outlined below:
TikTok Health Heroes Relief Fund: Health care workers are the heroes of this global battle, and deserving heroes within the TikTok community. We are passionate about our small role in supporting their efforts through the provision of $150M in funds toward medical staffing, supplies, and hardship relief for health care workers. These distributions will be focused on local organizations to support local health workers. For example, we’re partnering with the CDC Foundation to donate $15M toward supporting surge staffing for local response efforts through state and local health departments. We’re also looking to assist global health workers, including our $10M contribution to the WHO COVID-19 Solidarity Response Fund. Our employee matching program will deliver aid to organizations including Direct Relief and the Red Cross. And we are working with global and local partners to distribute masks and other personal protective equipment to hospitals across India, Indonesia, Italy, South Korea, and the US, among other hard-hit countries.
TikTok Community Relief Fund: We are all operating in uncertain times, and vulnerable communities have been deeply impacted by the health and economic damage caused by this crisis. To provide critical relief to these communities, TikTok will allot $40M in cash to local organizations that serve groups representative of TikTok’s diverse user communities, including musicians, artists, nurses, educators, and families that have come together on our platform. And since we’re all in this together, we will be further matching $10M in donations from our community to support the community. Through this fund we’re supporting programs like After-School All-Stars, where we have already donated $3M to provide food for families who rely upon school lunch programs affected by school closures across the US, and $2M to MusiCares to support artists, songwriters, and music professionals whose livelihoods have been severely impacted as a result of cancelled performance and gig work.
TikTok Creative Learning Fund: With tens of millions of students around the world out of school, educators and parents need help facilitating ongoing learning from a distance. The same is true for the millions of creative professionals, from nonprofits like museums to those in the wellness industry, who were suddenly forced to find new ways to connect with people who depend on their services. Creative educational content on platforms like TikTok can help, and we will be providing $50M in grants to educators, professional experts, and nonprofits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance learning format.
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