The Mechanical Licensing Collective Announces New Hires

Pictured (clockwise from top left): Ellen Truley, Leigh McCorkle, Dae Bogan, Lindsey Major, and Serona Elton

The Mechanical Licensing Collective has announced new hires including Leigh McCorkle, Dae Bogan, Ellen Truley, Serona Elton, and Lindsey Major, who will help lead the company’s customer experience, marketing and communications, education and outreach, human resources, and third-party partnerships efforts.

MLC Chief People Officer McCorkle was most recently Executive Director of Human Resources for BMI, and will lead The MLC’s efforts to build a diverse team of professionals who are passionate about the MLC’s mission of serving songwriters and music publishers and providing them with exceptional service.

MLC Head of Third-Party Partnerships Bogan is a well-known music creators’ rights advocate, founder of several music technology companies, and adjunct lecturer at the UCLA Herb Alpert School of Music. Bogan will lead The MLC’s strategy of engaging third-party entities that provide support to creators and publishers in the areas of rights administration, data management, operations, and education.

Head of Education Partnerships Elton is a professor, Director of the Music Business & Entertainment Industries Program, and Associate Dean of Administration at the University of Miami’s Frost School of Music.  A lawyer by background, she also possesses extensive operational experience dealing with music royalties, mechanical licensing, and data standards. Elton will lead The MLC’s effort to engage future members of the industry currently studying music business and related subjects at colleges and universities across the country and around the world in support of The MLC’s outreach and education efforts.

Chief Marketing Officer Truley will leverage her experience in marketing, brand strategy, digital initiatives, advertising, and public relations on behalf of The MLC to build a robust and proactive communications operation that will engage and inform the music community and the public at large.

Head of Customer Experience Major will be responsible for designing an effective customer experience strategy and leading a customer experience team for The MLC. Previously, Major helped companies such as SmileDirectClub and Lyft develop and enhance their customer service operations, developing effective staff training programs and building innovative support tools to improve quality interactions.

“We’re excited to build our team of knowledgeable experts who are passionate about helping to improve the licensing, administration, and payments process for digital audio mechanicals and provide greater transparency to songwriters and publishers,” said Chief Executive Officer Kris Ahrend. “Our newest employees bring a wealth of valuable experience and insight that will be incredibly helpful as we continue to build The MLC in the coming months. Their leadership and contributions will help ensure we assemble a talented and diverse team that can communicate effectively with the many constituencies that will be interested in learning more about The MLC and provide a high-quality user experience for the songwriters and publishers we will serve.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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