Live Nation, the world’s largest concert promoter, announced yesterday (3/31) that it has established a new charitable fund to help support concert crews around the world. The Crew Nation fund will provide monetary support for concert crew members impacted by the coronavirus pandemic, which has canceled concerts, festivals and other live events since it began spreading across the world earlier this year.
Live Nation has committed $10 million to Crew Nation, split between a five million dollar donation directly to the fund and another five million to match contributions by artists, fans and employees dollar-for-dollar. Crew Nation is powered by Music Forward Foundation, a charitable nonprofit organization, that will be administering the fund.
“Concerts wouldn’t be possible without the crew working behind the scenes to bring them to life. To help out live music crews while concerts are on pause, LiveNation has committed $10 million to the #CrewNation,” Live Nation president and CEO Michael Rapino said in an Instagram post Tuesday. In Rapino’s post he reveals his family will personally donate $250,000 to the cause.
Over the next week, Live Nation will be reaching out to crew members from tours across the globe whose income has already been affected due to the cancellation or rescheduling of a Live Nation event. Music Forward Foundation will be selecting recipients based on a determination of need, and the company will be releasing an application for crews across the industry in the coming weeks.
Live Nation has also launched an exclusive Crew Nation merchandise line that includes shirts and sweaters with all the proceeds going straight to the Crew Nation fund. Those products are available for a limited time and can be found here.
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