Country Music Association Launches COVID-19 Webinar Series

The Country Music Association is launching a series of webinars, with each centered on an aspect of living and doing business as the COVID-19 pandemic continues.

CMA offers year-round, member-only tools and resources to those working in the country music industry, but this series of webinars will be available for public access as well.
See the full webinar schedule and registration links below.

YOUR CHANGING AUDIENCE AND CONSUMER – NEW RESEARCH
Thursday, April 30 at 11:00 AM/CT
It is often said the most valuable question any business should be able to answer is “How is my customer changing?” Be the first to see the latest COVID-19 research insights on consumer behavior in a study done in partnership with the international research and consulting company SmithGeiger – who surveyed 1,300 Americans to uncover their shifts in media and shopping behavior during this unique time.
You should tune in if: You want to hear from experts on what to expect of the consumer landscape, spending behavior, and more. CLICK HERE TO REGISTER

LEADING WITH CLARITY – COVID-19 COMMUNICATIONS
Thursday, May 7 at 12:00 PM/CT
The need to effectively communicate with employees and customers has never been more important. Join CMA and experts on crisis communications to hear the latest insights into some of the unique employee and management communication challenges created by COVID-19. Learn some of the topics you need to be prepared for and how to effectively get any message across to an audience during this time of uncertainty.
You should tune in if: You’re looking for helpful tips and advice on how to effectively communicate with your employees and customers regarding COVID-19. CLICK HERE TO REGISTER

GETTING BACK TOGETHER – VENUE AND EVENT HEALTH PLANNING
Thursday, May 12 at 1:00 PM/CT
Your audiences are anxious to get back to being together – but what is the new normal today for safe events?
The reopening of venues and the events that will start to take place require new thinking and preparation in the time of COVID-19. Join CMA and the team at SmithGeiger to explore what the top issues are in staging events and group activities (including those in your place of business). Learn about respected resources that your team can turn to and how to stay up to date on the latest guidance.
You should tune in if: You have your eyes set toward the future and want to be proactive in thinking through what “recovery” looks like. CLICK HERE TO REGISTER

MARKETING TO AUDIENCES – WHAT ARE THE CREATIVE APPROACHES
Tuesday, May 19 at 1:00 PM/CT
Smart brands and companies know that now is not the time to hide from the audience – instead it is a time for leadership. Connecting with audiences requires you understand the three concepts of successful advertising in the stressful world of COVID-19. Join us as SmithGeiger walks you through examples and ideas of advertising today. Learn some of the top concepts in connecting with consumers with the right approach that reflects their personal needs.
You should tune in if: You are looking for creative ways to connect with your audience and tips for navigating “advertising” in a time of crisis. CLICK HERE TO REGISTER

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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