ACM Lifting Lives To Introduce COVID-19 Response Fund On Upcoming Special

ACM Lifting Lives has created the ACM Lifting Lives COVID-19 Response Fund to assist individuals working in the country industry who are suffering a financial crisis as a result of the pandemic.

iHeartMedia country radio host and ACM Radio Award National On-Air Personality of the Year Bobby Bones will introduce the fund in a special package during the ACM Presents: Our Country special, which will be broadcast April 5 on CBS and CBS All Access.

The ACM Lifting Lives COVID-19 Response Fund will begin with an initial endowment of $250,000, with an additional matching fund against Academy of Country Music partners, sponsors and third-party donors of up to $250,000. Partners, sponsors, and donors include The Bobby Bones Show, FirstNet, Built with AT&T, and Amazon Music. This fund will be available to country industry professionals who demonstrate immediate financial needs due to COVID-19 and meet the outlined criteria. Those in need can apply for funds at ACMLiftingLives.org.

“ACM Lifting Lives is proud to have a long-standing history of supporting individuals in the Country Music industry who need some assistance getting back on their feet during these unfortunate times, with the Diane Holcomb Emergency Relief Fund,” said Lyndsay Cruz, Executive Director of ACM Lifting Lives. “With this new ACM Lifting Lives COVID-19 Response Fund, we hope to help alleviate some of the burden our music community faces; including the musicians, bus drivers, tour crews, songwriters, the list goes on and on during these unprecedented times.”

ACM Lifting Lives remains dedicated to improving lives through the power of music during the fight against COVID-19. Those interested in donating as a third-party donor should visit ACMLiftingLives.org to learn more.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].

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