Ashley Alexander, Amber Packer Promoted To Sr. Creative Directors At Big Deal Music Group

Ashley Alexander, Amber Packer

Ashley Alexander and Amber Packer have both been promoted to Senior Creative Directors at Big Deal Music Group.

Alexander joined Big Deal in 2014 and works day-to-day with the company’s growing roster of hit writers including Joe London, Steph Jones, Danny Parker, and Shungudzo. In addition to her A&R work, Ashley is the managing producer of the songwriting podcast, “And The Writer Is…,” which has surpassed 2.7 million downloads. Alexander is a graduate of Berklee College of Music in Boston.

Packer joined Big Deal in 2016, transitioning from JGM Artist Management, where she handled management duties for Dan Wilson and Jenny Owen Youngs (both Big Deal writers). At Big Deal she handles day-to-day for songwriters including Dan Wilson, Jake Sinclair, Jenny Owen Youngs, Tobias Wincorn, and Danny Silberstein, among others. She also runs point for Big Deal’s joint venture with Nice Life, which includes writers Tele and King Garbage and their joint venture with Mad Decent, which includes Dillon Francis, Tourist, and Phil Scully. Packer is a graduate of Berklee College of Music.

“Ashley and Amber are both incredible success stories who’ve grown along with the company, making a huge difference in our songwriters’ careers,” said Big Deal Chief Executive Officer, Kenny MacPherson. “They are very deserving of these promotions and I’m looking forward to them continuing to make valuable contributions as we grow this company.”

Both executives will be based in Big Deal Music Group’s Los Angeles headquarters.


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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