Jay DeMarcus’ Red Street Records Hires Mark Lusk, Promotes Don Koch

Mark Lusk, Don Koch

Jay Demarcus‘ Red Street Records has announced a round of hirings and promotions.

Mark Lusk has joined as President/General Manager, while Don Koch has been promoted to Exec. VP, Creative/A&R.

Prior to his work at Red Street Records, Lusk served as President/General Manager for INPOP Records, where he oversaw projects including the Gold-selling Newsboys: God’s Not Dead, Newsboys Greatest Hits, and other top projects. Lusk is a partner with INPOP Studios. He spent six years with Warner Music Group, first as VP, Marketing for Atlantic Records in Nashville. He then took the reins as Sr. VP for Marketing for Word/Curb/Warner Brothers, where he helped spearhead Randy Travis’ 2003 chart-topping single “Three Wooden Crosses” and Travis’ album Rise and Shine, which earned a Grammy for Best Country Gospel Album. Lusk also served as Director, Marketing for Lifeway’s Broadman & Holman.

“We are bursting at the seams here at Red Street Records, and we are growing faster than I ever could’ve imagined,” DeMarcus says. “With that, I am so excited to have Mark Lusk enter into his new role as our President/General Manager. Mark is a proven veteran of the music industry, and his vast knowledge and expertise will be an exciting, extraordinary addition to our executive team. We are honored to have him. With these changes, Don Koch is promoted to Executive Vice President of Creative/A&R.”

Lusk says, “I’m proud to be joining the entire Red Street team. I’ve known Jay DeMarcus for many years and have always admired the way he walks out his faith in the public arena. And Don is an iconic producer and songwriter with an impressive legacy for writing and creating great music. The possibilities of this label are limitless and I’m grateful for the opportunity to contribute.”

Cambria Mackey, Taylor Day, Mary Thorsby

Additionally, the label has added several support staff, including Cambria Mackey, who will lead the Social Media and Digital Marketing department, and will also serve as Artist Development Manager. Taylor Day has been added as Marketing & Media Buying coordinator, and Mary Thorsby has joined as Executive Assistant.

DeMarcus launched Red Street Records in 2018; the label has since signed artists including Avalon, Lauren JamesReagan Strange and Cade Thompson.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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