• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu

Dolly Parton Inks Multi-Year Partnership For Greeting Card Line With American Greetings

January 17, 2020/0 Comments/in Featured /by Jessica Nicholson

Dolly Parton. Photo: Rob Hoffman

Dolly Parton‘s iconic music and witty “Dolly-isms” will soon be used in digital and physical products for American Greetings, thanks to a new multi-year deal the company has signed with the legendary singer-songwriter. This will mark Parton’s first line of greeting cards.

The deal will include digital and physical products that will incorporate her music, while cards featuring her classic “Dolly-isms” will be available in the next few months. The digital products will be offered worldwide, while physical products will initially be offered via e-commerce channels. In honor of Parton’s upcoming birthday on Jan. 19, American Greetings will release a birthday audio and video “SmashUp” e-card, inspired by Parton’s classic “9 to 5.”

“I am so thrilled to begin this relationship with the folks at American Greetings,” says Parton. “When presented with this opportunity I knew it was perfect for me. I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special. I know first-hand how a few words in a card can change someone’s day for the better. I am looking forward to working with the creative group at American Greetings to develop cards that do just that!”

“We are so excited to announce this relationship with Dolly because we make products that are expressions of happiness, laughter, and love, all of which are qualities that she personifies with her infectious, joyful personality,” says Rob Matousek, GM, Direct to Consumer Business at American Greetings. “We believe everyone should feel as special as they are, especially on their birthday. Creating these products with Dolly helps us inspire people to share some happiness with friends and family on their special day.”

More details on Parton’s line of greetings cards and other products will be rolled out in coming months.

 

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/05/Dolly-Parton_credit-Rob-Hoffman-FB.jpg 630 1200 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2020-01-17 11:08:512020-01-17 11:08:51Dolly Parton Inks Multi-Year Partnership For Greeting Card Line With American Greetings
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Brian Kelley Brings The Beach To The Opry During Solo Debut October 21, 2022
  • Bailey Zimmerman ‘Falls’ Into Top Spot On MusicRow Radio Chart October 21, 2022
  • Alana Springsteen Makes Grand Ole Opry Debut, Announces Record Deal October 20, 2022
  • Bobby Karl Works The Room: ‘Rising Women’ Celebrates Community, Fellowship October 20, 2022
  • ‘Coal Miner’s Daughter: A Celebration Of The Life & Music Of Loretta Lynn’ Slated For October 30 October 20, 2022
  • Jo Dee Messina Inks With 117 Entertainment For PR October 20, 2022
  • CMT’s Next Women Of Country To Honor Loretta Lynn With Special Showcase October 20, 2022
  • Luke Bryan Signs On As Global Ambassador For MusicianStaX October 20, 2022
  • Miranda Lambert Adds A Festive Flare To Her Wanda June Home Collection October 20, 2022
  • ‘American Idol’ Alum HunterGirl Signs With 19 Recordings/BMG October 20, 2022
  • Zach Bryan Notches Platinum & Gold Certifications October 20, 2022
  • BMI’s Rooftop on the Row Wraps Successful 2022 Season October 20, 2022
  • Sophia Sansone & Jarrod Holley Upped To Managing Partners At Make Wake Artists October 19, 2022
  • Fourteenth Annual Louise Scruggs Memorial Forum To Honor Kay West October 19, 2022
  • Luke Combs’ Upcoming World Tour Breaks Records, Sells Out 37 Of 39 Dates October 19, 2022

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2022 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top