Blake Shelton is lending a hand in the effort to increase visibility in music credits. Digital streaming has not included comprehensive documentation for those who contribute to a track in the past, but Shelton has pushed forward in the movement to give credit where credit is due with a recent social media post in support of the Recording Academy’s groundbreaking Behind The Record campaign. The campaign launched in October to spotlight all professional music creators who contribute to the music recording process.
The accompanying image from the Recording Academy’s Behind The Record initiative that Blake posted on Instagram listed a dozen musicians, a dozen engineers, and all producers and writers who had participated in making the track. Technology from companies like Sound Credit makes attribution of those credits easier. The Memphis-based tech company is poised to revolutionize the collection of credits and information in the studio through breakthrough integrations that help improve royalty payments. Also, the platform is now available at no cost to all Avid® Pro Tools® and Pro Tools|Ultimate subscribers as part of Avid’s Loyalty Rewards program.
Because of its ease-of-use and reliability, Sound Credit has propelled a sea change in credit-delivery across multiple musical formats. Information gathered during the recording of an album is delivered to the label using Sound Credit in a standardized digital format called Recording Information Notification. From there, the credits are ultimately delivered to streaming platforms, like Pandora and others, who have also made a commitment to featuring credits.
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