ASCAP is launching ASCAP TuneUp, a member program to meet the evolving wellness needs of music creators. With TuneUp, ASCAP becomes the first US performing rights organization to focus heavily on its members’ physical and mental well-being to support their creativity, life balance and longevity.
ASCAP members will receive a range of benefits including access to and significant discounts on innovative services that support mental health, mindfulness, exercise and nutrition. Key strategic partners in TuneUp include: Aaptiv: music-powered, coach-guided digital audio workouts, BetterHelp: easy, affordable, anywhere access to therapists and mental health resources via your digital devices, Daily Burn: access to thousands of workout videos available from your home, Motiv: a fitness and sleep tracker housed in a ring, and Shine: Shine: a self-care app with easy exercises and a supportive community.
ASCAP TuneUp also announces a strategic partnership with MusiCares, the charitable arm of the Recording Academy, that provides critical assistance to music people in times of need. Together with ASCAP, MusiCares will launch recovery-focused support groups in multiple cities as well as a digital support group that offers services to creators in any location. MusiCares will also serve as an official advisor on ASCAP’s recovery and mental health programs.
The ASCAP TuneUp program will also host wellness events for ASCAP members throughout the year in multiple cities. ASCAP TuneUp wellness events will launch at the organization’s New York City headquarters on Jan. 6 with a “sound bath,” an immersive group meditation experience that utilizes sound from a range of instruments to benefit a participant’s mind, body and spirit. Similar events in Los Angeles and Nashville will follow.
Additionally, the organization is planning a dedicated wellness programming track at the upcoming 2020 ASCAP Experience in Los Angeles, April 1 – 3. It has also hosted a number of other activities over the past month to preview the TuneUp program, including a post-ASCAP Country Music Awards high intensity interval training workout in Nashville (featuring an all-ASCAP playlist), and “Mind Your Business: Mental Health in the Music Industry,” an ASCAP Urban panel discussion in LA.
“Creating music is an all-consuming passion and a labor of love, but you’ve got to take care of your instrument — in the case of music creators, your body, mind and spirit,” said ASCAP Chairman of the Board and President Paul Williams. “ASCAP has a long commitment to supporting the livelihoods of its songwriters and composers. With TuneUp, we’re taking that one step further. If creating music is your life, we are here to provide the resources you need to be at your creative best. This is just the beginning, and we will roll out more services in the months to come.”
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