Taylor Swift has announced she will perform a free concert in Atlanta as part of NCAA’s March Madness tournament. On April 5, 2020, Swift will headline the Capitol One JamFest at Atlanta’s Centennial Olympic Park, marking her first non-Lover Fest show of 2020.
“We’re thrilled to have Taylor Swift perform as the headliner for the closing night of the March Madness Music Festival,” NCAA Senior Vice President of Basketball Dan Gavitt said in a statement. “This will be one of many great events for fans during Final Four weekend, from the opening of Final Four Fan Fest presented by Capital One on Friday morning, through the semifinals to the National Championship celebration on Monday night.”
Capitol One JamFest’s additional performers will be announced in coming weeks. The event has previously featured headliners including Katy Perry, the Dave Matthews Band, Sting, Maroon 5, and more. Details on tickets for the free event have not been released.
In September, Swift announced a pair of two-day stadium concerts for 2020–titled Lover Fest East and Lover Fest West–following the release of Lover, her first album under her new label home Universal Music Group. Lover Fest West is set for July 25-26 at Los Angeles’ SoFi Stadium, while Lover Fest East is set for July 31-Aug. 1 at Foxborough, Massachusetts’ Gillette Stadium. Both festivals have sold out.
Swift will become the first female artist in history to open an NFL stadium, when she performs at the SoFi Stadium in Los Angeles.
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