Sony Music Nashville Promotes Two In Digital

Jaime Marconette, Jessica Valiyi

Sony Music Nashville has promoted Jaime Marconette and Jessica Valiyi to the position of Director, Digital Strategy, Sony Music Nashville.

Ed Rivadavia, Vice President, Digital Strategy for Sony Music Nashville, says, “I couldn’t be more proud of Jess and Jaime’s commitment to employing the full range of digital strategy and marketing activities – from social media, CRM, D2C, digital advertising, web and content development, and identifying new technologies – to maximize consumption-focused results.”

Marconette became a member of the Digital Strategy team at Sony Music Nashville in 2014. Before that, Marconette was employed by AristoMedia in Nashville, and Stanford University’s Department of Music in Stanford, California. Serving on the board of Nashville’s young professionals organization SOLID in 2014, he is from Palo Alto, California, and holds a Master of Science in Integrated Marketing Communications from Northwestern University in Evanston, Illinois. An active CMA and ACM member, Marconette completed his undergrad work with focuses in History and Psychology at The College of William & Mary in Williamsburg, Virginia.

Prior to joining Sony Music Nashville in December 2017, Valiyi served as the Digital & eCommerce Manager in the Marketing Department at Big Machine Label Group since 2014. She launched digital campaigns across the entire BMLG roster. An Indianapolis native, Valiyi graduated from Indiana University’s Kelley School of Business in 2010. Previous stints include Radio Promotions & Marketing at Emmis Communications and Procurement at Roche Diagnostics, one of Fortune Magazine’s 100 Best Companies To Work For. She is an active member of WMBA (Women’s Music Business Association), Country Music Association, Academy of Country Music, and a SOLID alumni.

Marconette can be reached at jaime.marconette@sonymusic.com and Valiyi at jessica.valiyi@sonymusic.com.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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