Bonnie Sugarman Joins Outback Presents As Community Outreach Coordinator

Bonnie Sugarman

Bonnie Sugarman has joined Outback Presents as the company’s newly-appointed Community Outreach Coordinator.

In her new role, Sugarman will be responsible for managing and coordinating the numerous charitable events/donations in which Outback Presents regularly participates.

Sugarman began her career in Chicago at International Creative Management and was eventually transferred to Los Angeles where she became an agent for fairs, festivals and corporate events. After joining Agency for the Performing Arts in 1983 as Head of Fairs and Festivals, Sugarman worked with artists including Johnny and June Cash, Red Skelton, Tony Bennett, the Gatlin Brothers, Dottie West, Rosemary Clooney, Kenny Rogers, Tennessee Ernie Ford, Bob Hope, and Dolly Parton. She transferred to Music City in the early 1990s to help oversee APA’s then-new Nashville office, and eventually rose to Senior Vice President at the company. Sugarman called APA home for 35 years before departing the company in December of last year.

In 1995, Sugarman made Nashville Association of Talent Directors history when she was the first woman awarded the organization’s Agent of the Year Award. The following year, she made history again as the first agent to win the award for two consecutive years. A graduate of the 2010 class of Leadership Music, Sugarman was honored with the NATD Hubert Long Award in 2005, and currently serves as the first VP of NATD.

“We are very lucky to have Bonnie join our team,” says Outback Presents President Mike Smardak. “Her integrity and leadership will help us expand our initiatives in the community. I could not imagine a better choice than Bonnie.”

“I have long been a great admirer of Mike Smardak, not only for his success and reputation as a promoter, but for his kindness and generosity in supporting countless charities and worthy causes,” adds Sugarman. “I am truly appreciative of the opportunity to join Outback Presents and will strive to use my skills and experience to be an asset to the organization.”